The term 'brainwashing' was first recorded in 1950, but it is an expression of a much older concept: the forcible and full-scale alteration of a person's beliefs Over the past 50 years the term has crept into popular culture, served as a topic for jokes, frightened the public in media headlines, and slandered innumerable people and institutions озььц It has also been the subject of learned discussion from many angles: history, sociology, psychology, psychotherapy, and marketing Despite this variety, to date there has been one angle missing: any serious reference to real brains Descriptions of how opinions can be changed, whether by persuasion, deceit, or force, have been almost entirely psychological 1 edition Автор Kathleen Taylor.  Сборная деревяннаяИздательство: Oxford University Press, 2006 г Мягкая обложка, 336 стр ISBN 0199204780 Язык: Английский.